How was Genolift born?

Hello guys, I'm Samuele and I'm the founder of GENOLIFT. In this blog I would like to talk to you about how my clothing brand was born, what problems I encounter every day and the solutions I am forced to find to win.

Let's start by explaining what the heck GENOLIFT means.

Genolift is the union of two words, namely GENO which comes from Greek and means originated from, created by... and then LIFT which in English means lifting; therefore the literal translation would be created by lifting.

the basic idea of ​​the brand was born from the awareness that everywhere you turn you see low quality clothing that is mostly manufactured by foreign companies such as India, China and other countries using low quality workmanship and materials that are almost radioactive.

Don't fall for the trap that only Chinese companies use low-quality fabrics and raw materials, but also very large sports companies that I won't name for safety, that encourage you to buy products with Chinese quality at crazy prices, but I'm not here to talk about them.

As I was saying, GENOLIFT was born from the idea of ​​overturning this social deception and creating something that could be used mostly in the gym (this does not mean that you can also use it to go out or sleep in), but that would allow the customer not to encounter problems of excessive sweating and consequent genocide from armpit gas and that at the same time would carry with it a trail of Italianness, because as we all know MADE IN ITALY is the world excellence for production quality and there is no discussion.

So, to be clear, the mission of my brand (as some American philanthropist would say) is to create stylish and, above all, Italian quality garments.

At the moment I'm alone like a dog doing everything and the price to do this crazy thing at 26 years old is very high, but I believe in it so much that I've thrown my savings into it and I hope one day to be able to work outside my tavern and maybe even sell something, not necessarily everything, eh.

Bye machosss!